Dockers Dual Functional Bag
April 2008 : 1.5 months / Client Leeds Manufacturing / Designer
Carry as a briefcase to work, then transform into a backpack for the commute home. Through research of the Dockers’ new brand language, modern, comfortable and versatile, we designed a bag that fits the needs of a young professional.
Image boarding, Brand identity research, Idea generation, Sketching, Concept development, Sewing