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Dockers Dual Functional Bag

April 2008 : 1.5 months / Client Leeds Manufacturing / Designer Carry as a briefcase to work, then transform into a backpack for the commute home. Through research of the Dockers’ new brand language, modern, comfortable and versatile, we designed a bag that fits the needs of a young professional.

Skills Applied

Image boarding, Brand identity research, Idea generation, Sketching, Concept development, Sewing