May 2009 : 4months / Client Bayer Material Science / Design Research Lead Bayer Material Science came to us and asked us to look at global trends and design a concept for a decade into the future using their materials. My team and I were interested in aging and healthcare. After user research we decided our goal was to create a positive notion of aging into the later years by addressing combinations of the mental, physical, and social needs. With its underlying healthcare component in each of it’s respective rooms, the New Center assists its members to maintain and strengthen their abilities in a stimulating experience.
User Research & Interviewing, Make tools (Velcro modeling & Role-Playing), Lead brainstorming sessions, Idea Generation, Sketching & Storyboarding, Concept Development, Video Sketch Production
Observed 3 different senior centers that had a diverse range in living styles from those with dementia to those living independently (Anathan House, Mt. Washington, & South Side Senior Centers)
Puppets were used as a make tool to get participants to put themselves in the persona of either a doctor, caretaker, or themselves. This facilitated our research since with this make tool, elders acted out how they felt a persona would interact, communicating to us directly about what they think about these people or a certain scenario.
Through talking with expert caretakers and elders themselves we discovered many needs and challenges that elders face both immediately and long-term. We realized there is a stigma that comes with senior centers and most seemed to be targeted for low-income residents. This diagram displays the opportunity for improvement in the existing senior centers.
After completing our research and identifying the main user needs, we aimed to produce an idea that incorporated technology to provide physical activity, mental stimulation, and socialization among elders. We started with several brainstorming sessions before transgressing into sketching concepts.